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CRM \u5c0e\u5165\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\uff01\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u8996\u70b9\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_CRM\" >\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho CRM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#2%E4%BC%91%E7%9C%A0%E9%A1%A7%E5%AE%A2%E3%82%92%E3%80%8C%E5%AE%9D%E3%81%AE%E5%B1%B1%E3%80%8D%E3%81%AB%E5%A4%89%E3%81%88%E3%82%8B%EF%BC%81%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA_CRM_%E6%96%BD%E7%AD%96%E3%81%A8%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B\" >2.\u4f11\u7720\u9867\u5ba2\u3092\u300c\u5b9d\u306e\u5c71\u300d\u306b\u5909\u3048\u308b\uff01\u5177\u4f53\u7684\u306a CRM \u65bd\u7b56\u3068\u6210\u529f\u4e8b\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#2-1_%E8%AA%B2%E9%A1%8C%E5%88%A5%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%9A%E9%A1%A7%E5%AE%A2%E3%82%B9%E3%83%86%E3%83%BC%E3%82%B8%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%9F_CRM_%E6%88%A6%E7%95%A5\" >2-1. \u8ab2\u984c\u5225\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff1a\u9867\u5ba2\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u305f CRM \u6226\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#2-2_CRM_%E6%96%BD%E7%AD%96%E3%81%A7%E4%BC%91%E7%9C%A0%E9%A1%A7%E5%AE%A2%E3%82%92%E5%91%BC%E3%81%B3%E8%A6%9A%E3%81%BE%E3%81%99%EF%BC%81%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E3%82%A2%E3%83%97%E3%83%AD%E3%83%BC%E3%83%81%E4%BA%8B%E4%BE%8B\" >2-2. CRM \u65bd\u7b56\u3067\u4f11\u7720\u9867\u5ba2\u3092\u547c\u3073\u899a\u307e\u3059\uff01\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u4e8b\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#2-3_%E6%88%90%E5%8A%9F%E4%BC%81%E6%A5%AD%E3%81%AB%E5%AD%A6%E3%81%B6%EF%BC%81%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%84%E3%81%9F%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E6%96%BD%E7%AD%96\" >2-3. \u6210\u529f\u4f01\u696d\u306b\u5b66\u3076\uff01\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Campaigns\" >\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_SalesIQ\" >\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho SalesIQ<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#3%E3%80%90%E5%AE%9F%E8%B7%B5%E3%82%AC%E3%82%A4%E3%83%89%E3%80%91%E6%88%90%E6%9E%9C%E3%82%92%E5%87%BA%E3%81%99_CRM_%E6%96%BD%E7%AD%96%E3%81%AE%E7%AB%8B%E6%A1%88%E3%81%8B%E3%82%89%E5%AE%9F%E8%A1%8C%E3%81%BE%E3%81%A7\" >3.\u3010\u5b9f\u8df5\u30ac\u30a4\u30c9\u3011\u6210\u679c\u3092\u51fa\u3059 CRM \u65bd\u7b56\u306e\u7acb\u6848\u304b\u3089\u5b9f\u884c\u307e\u3067<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#3-1_CRM_%E6%96%BD%E7%AD%96%E7%AB%8B%E6%A1%88%E3%81%AE_3_%E3%81%A4%E3%81%AE%E3%82%B9%E3%83%86%E3%83%83%E3%83%97%EF%BC%9A%E7%9B%AE%E7%9A%84%E8%A8%AD%E5%AE%9A%E3%81%8B%E3%82%89_KPI_%E3%81%BE%E3%81%A7\" >3-1. CRM \u65bd\u7b56\u7acb\u6848\u306e 3 \u3064\u306e\u30b9\u30c6\u30c3\u30d7\uff1a\u76ee\u7684\u8a2d\u5b9a\u304b\u3089 KPI \u307e\u3067<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#3-2_%E9%A1%A7%E5%AE%A2%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90%E3%81%8C%E9%8D%B5%EF%BC%81%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E3%82%BB%E3%82%B0%E3%83%A1%E3%83%B3%E3%83%86%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" >3-2. \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u304c\u9375\uff01\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#3-3_%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E6%9C%80%E5%A4%A7%E9%99%90%E3%81%AB%E6%B4%BB%E3%81%8B%E3%81%99%EF%BC%81CRM_%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E9%80%A3%E6%90%BA%E3%81%A8%E8%87%AA%E5%8B%95%E5%8C%96%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" >3-3. \u30c4\u30fc\u30eb\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\uff01CRM \u30b7\u30b9\u30c6\u30e0\u9023\u643a\u3068\u81ea\u52d5\u5316\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Analytics\" >\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Marketing_Automation\" >\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho Marketing Automation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#4%E3%83%87%E3%83%BC%E3%82%BF%E3%81%8C%E8%AA%9E%E3%82%8B%EF%BC%81CRM_%E6%96%BD%E7%AD%96%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB\" >4.\u30c7\u30fc\u30bf\u304c\u8a9e\u308b\uff01CRM \u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u5206\u6790\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#4-1_CRM_%E3%83%87%E3%83%BC%E3%82%BF%E6%B4%BB%E7%94%A8%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7%EF%BC%9A%E9%A1%A7%E5%AE%A2%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%88%E7%99%BA%E8%A6%8B%E3%81%AE%E3%83%92%E3%83%B3%E3%83%88\" >4-1. CRM \u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u91cd\u8981\u6027\uff1a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u767a\u898b\u306e\u30d2\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#4-2_%E6%96%BD%E7%AD%96%E3%81%AE_PDCA_%E3%82%92%E5%9B%9E%E3%81%99%EF%BC%81%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90\" >4-2. \u65bd\u7b56\u306e PDCA \u3092\u56de\u3059\uff01\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#4-3_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E6%8C%81%E7%B6%9A%E5%8F%AF%E8%83%BD%E3%81%AA_CRM_%E6%88%A6%E7%95%A5%E3%81%A8%E3%81%AF\" >4-3. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u6301\u7d9a\u53ef\u80fd\u306a CRM \u6226\u7565\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Survey\" >\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho Survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Desk\" >\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho Desk<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/crm-strategy-reactivate-dormant-customers\/#5%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9ACRM_%E6%96%BD%E7%AD%96%E3%81%A7%E9%A1%A7%E5%AE%A2%E3%81%A8%E3%81%AE%E5%BC%B7%E3%81%84%E7%B5%86%E3%82%92%E7%AF%89%E3%81%8D%E3%80%81%E6%8C%81%E7%B6%9A%E7%9A%84%E3%81%AA%E6%88%90%E9%95%B7%E3%82%92%E5%AE%9F%E7%8F%BE%E3%81%99%E3%82%8B\" >5.\u307e\u3068\u3081\uff1aCRM \u65bd\u7b56\u3067\u9867\u5ba2\u3068\u306e\u5f37\u3044\u7d46\u3092\u7bc9\u304d\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E9%A1%A7%E5%AE%A2%E9%9B%A2%E3%82%8C%E3%81%AB%E6%82%A9%E3%82%80%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E3%81%B8%EF%BC%9ACRM_%E6%96%BD%E7%AD%96%E3%81%8C%E4%BB%8A%E3%81%99%E3%81%90%E5%BF%85%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\"><\/span>1. \u9867\u5ba2\u96e2\u308c\u306b\u60a9\u3080\u4e2d\u5c0f\u4f01\u696d\u3078\uff1aCRM \u65bd\u7b56\u304c\u4eca\u3059\u3050\u5fc5\u8981\u306a\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-1_%E5%A4%9A%E3%81%8F%E3%81%AE%E4%BC%81%E6%A5%AD%E3%81%8C%E7%9B%B4%E9%9D%A2%E3%81%99%E3%82%8B%E3%80%8C%E9%A1%A7%E5%AE%A2%E9%9B%A2%E3%82%8C%E3%80%8D%E3%81%A8%E3%81%84%E3%81%86%E8%AA%B2%E9%A1%8C\"><\/span>1-1. \u591a\u304f\u306e\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u300c\u9867\u5ba2\u96e2\u308c\u300d\u3068\u3044\u3046\u8ab2\u984c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u591a\u304f\u306e\u4e2d\u5c0f\u4f01\u696d\u304c\u5171\u901a\u3057\u3066\u62b1\u3048\u308b\u60a9\u307f\u304c<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u300c\u9867\u5ba2\u96e2\u308c\u300d<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u5e74\u3005\u9ad8\u307e\u308b\u4e2d\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u4f01\u696d\u306e\u6210\u9577\u306f\u505c\u6ede\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4e00\u5ea6\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u306e\u306f\u5bb9\u6613\u3067\u306f\u306a\u304f\u3001\u65b0\u898f\u7372\u5f97\u306b\u6ce8\u529b\u3059\u308b\u3042\u307e\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30b1\u30a2\u304c\u624b\u8584\u306b\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u9867\u5ba2\u96e2\u308c\u306f\u3001\u58f2\u4e0a\u6e1b\u5c11\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u4f4e\u4e0b\u3084\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u4f4e\u4e0b\u306b\u3082\u7e4b\u304c\u308a\u304b\u306d\u306a\u3044\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u6839\u6df1\u3044\u8ab2\u984c\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p><strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/span><\/strong>\u3068\u3044\u3046\u8996\u70b9\u304b\u3089\u898b\u3066\u3082\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9577\u671f\u7684\u306b\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u3051\u308b\u9867\u5ba2\u3092\u3069\u308c\u3060\u3051\u5897\u3084\u305b\u308b\u304b<\/span><\/strong>\u304c\u3001\u4f01\u696d\u306e\u5b89\u5b9a\u6210\u9577\u306b\u306f\u4e0d\u53ef\u6b20\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-2_%E3%81%AA%E3%81%9C%E4%BB%8A%E3%80%81CRM_%E6%96%BD%E7%AD%96%E3%81%8C%E6%B3%A8%E7%9B%AE%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span><br>1-2. \u306a\u305c\u4eca\u3001CRM \u65bd\u7b56\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u9867\u5ba2\u63a5\u70b9\u304c\u591a\u69d8\u5316\u3057\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3082\u8907\u96d1\u306b<\/span><\/strong>\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u500b\u3005\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u4f01\u696d\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u305d\u3053\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c CRM \u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">CRM\uff08Customer RelationshipManagement\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09<\/span><\/strong>\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\u306b\u304a\u3044\u3066\u6700\u9069\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3068\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u9867\u5ba2\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f CRM \u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u3001\u3072\u3044\u3066\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-3_CRM_%E5%B0%8E%E5%85%A5%E3%81%A0%E3%81%91%E3%81%A7%E7%B5%82%E3%82%8F%E3%82%89%E3%81%9B%E3%81%AA%E3%81%84%EF%BC%81%E6%88%90%E6%9E%9C%E3%82%92%E5%87%BA%E3%81%99%E3%81%9F%E3%82%81%E3%81%AE%E8%A6%96%E7%82%B9%E3%81%A8%E3%81%AF\"><\/span>1-3. CRM \u5c0e\u5165\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\uff01\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u8996\u70b9\u3068\u306f<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u300cCRM \u3092\u5c0e\u5165\u3057\u305f\u3082\u306e\u306e\u3001\u601d\u3063\u305f\u3088\u3046\u306a\u52b9\u679c\u304c\u51fa\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u58f0\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u3053\u308c\u306f\u3001CRM \u30b7\u30b9\u30c6\u30e0\u3092\u5358\u306a\u308b\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6349\u3048\u3001CRM \u65bd\u7b56\u3068\u3044\u3046\u6226\u7565\u7684\u306a\u8996\u70b9\u304c\u6b20\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u539f\u56e0\u3067\u3059\u3002<br>CRM \u65bd\u7b56\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u307e\u305a<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u660e\u78ba\u306a\u300c\u76ee\u7684\u8a2d\u5b9a\u300d<\/span><\/strong>\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p><strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u300c\u306a\u305c CRM \u3092\u5c0e\u5165\u3059\u308b\u306e\u304b\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u305f\u3044\u306e\u304b\u300d<\/span><\/strong>\u3092\u5177\u4f53\u7684\u306b\u5b9a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br>\u305d\u306e\u4e0a\u3067\u3001CRM \u30b7\u30b9\u30c6\u30e0\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u5316\u3055\u305b\u308b\u5177\u4f53\u7684\u306aCRM \u65bd\u7b56\u3078\u3068\u843d\u3068\u3057\u8fbc\u3080\u304b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p><strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u30c4\u30fc\u30eb\u306f\u3042\u304f\u307e\u3067\u624b\u6bb5<\/span><\/strong>\u3067\u3042\u308a\u3001\u305d\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3057\u3001\u81ea\u793e\u306e\u6210\u9577\u306b\u7e4b\u3052\u308b\u304b<\/span><\/strong>\u3068\u3044\u3046\u6226\u7565\u7684\u306a\u8996\u70b9\u3053\u305d\u304c\u3001\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/08\/10.png\" alt=\"\" class=\"wp-image-9937\" style=\"width:485px;height:auto\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_CRM\"><\/span>\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1a<strong>Zoho CRM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u307f\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\uff08\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u3067\u5171\u901a\u5229\u7528\u3067\u304d\u308b\uff09\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u6d3b\u7528\u304c\u3057\u3084\u3059\u304f\u3001LTV\u6700\u5927\u5316\u306b\u5bc4\u4e0e\u3002<\/li>\n\n\n\n<li>\u4e2d\u5c0f\u4f01\u696d\u306b\u3082\u5c0e\u5165\u3057\u3084\u3059\u3044\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u4f4d\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4e16\u754c25\u4e07\u793e\u4ee5\u4e0a\u304c\u5229\u7528\u3059\u308b\u5b9f\u7e3e\u3002<\/li>\n\n\n\n<li>\u76f4\u611f\u7684\u306aUI\u3067\u521d\u5fc3\u8005\u3067\u3082\u904b\u7528\u53ef\u80fd\u3002<\/li>\n\n\n\n<li>\u67d4\u8edf\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u65e5\u672c\u8a9e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E4%BC%91%E7%9C%A0%E9%A1%A7%E5%AE%A2%E3%82%92%E3%80%8C%E5%AE%9D%E3%81%AE%E5%B1%B1%E3%80%8D%E3%81%AB%E5%A4%89%E3%81%88%E3%82%8B%EF%BC%81%E5%85%B7%E4%BD%93%E7%9A%84%E3%81%AA_CRM_%E6%96%BD%E7%AD%96%E3%81%A8%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B\"><\/span>2.\u4f11\u7720\u9867\u5ba2\u3092\u300c\u5b9d\u306e\u5c71\u300d\u306b\u5909\u3048\u308b\uff01\u5177\u4f53\u7684\u306a CRM \u65bd\u7b56\u3068\u6210\u529f\u4e8b\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-1_%E8%AA%B2%E9%A1%8C%E5%88%A5%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%9A%E9%A1%A7%E5%AE%A2%E3%82%B9%E3%83%86%E3%83%BC%E3%82%B8%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%9F_CRM_%E6%88%A6%E7%95%A5\"><\/span>2-1. \u8ab2\u984c\u5225\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff1a\u9867\u5ba2\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u305f CRM \u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u304b\u3089\u8cfc\u5165\u3057\u3001\u7d99\u7d9a\u5229\u7528\u3059\u308b\u307e\u3067\u306e\u904e\u7a0b\u3067\u69d8\u3005\u306a\u300c\u30b9\u30c6\u30fc\u30b8\u300d\u306b\u5206\u304b\u308c\u307e\u3059\u3002<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u65b0\u898f\u9867\u5ba2\u3001\u512a\u826f\u9867\u5ba2\u3001\u305d\u3057\u3066\u4f11\u7720\u9867\u5ba2<\/span><\/strong>\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u306f\u7570\u306a\u308b\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>CRM \u65bd\u7b56\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u308c\u3089\u306e\u9867\u5ba2\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u305f\u304d\u3081\u7d30\u3084\u304b\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306b\u306f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3059\u308b\u60c5\u5831\u63d0\u4f9b\u3001\u512a\u826f\u9867\u5ba2\u306b\u306f VIP \u5f85\u9047\u3084\u9650\u5b9a\u7279\u5178\u3001\u305d\u3057\u3066\u4f11\u7720\u9867\u5ba2\u306b\u306f\u518d\u5229\u7528\u3092\u4fc3\u3059\u7279\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u6700\u9069\u5316\u3055\u308c\u305f CRM \u65bd\u7b56\u3092\u5c55\u958b<\/span><\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u52b9\u679c\u7684\u306b\u6df1\u5316<\/span><\/strong>\u3055\u305b\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-2_CRM_%E6%96%BD%E7%AD%96%E3%81%A7%E4%BC%91%E7%9C%A0%E9%A1%A7%E5%AE%A2%E3%82%92%E5%91%BC%E3%81%B3%E8%A6%9A%E3%81%BE%E3%81%99%EF%BC%81%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E3%82%A2%E3%83%97%E3%83%AD%E3%83%BC%E3%83%81%E4%BA%8B%E4%BE%8B\"><\/span><br>2-2. CRM \u65bd\u7b56\u3067\u4f11\u7720\u9867\u5ba2\u3092\u547c\u3073\u899a\u307e\u3059\uff01\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u4e8b\u4f8b<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u306f\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u304b\u3064\u3066\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u5229\u7528\u3057\u3066\u3044\u305f\u300c\u5b9d\u306e\u5c71\u300d<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u3053\u306e\u4f11\u7720\u9867\u5ba2\u3092\u547c\u3073\u899a\u307e\u3059 CRM \u65bd\u7b56\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3088\u308a\u3082\u52b9\u7387\u7684\u304b\u3064\u4f4e\u30b3\u30b9\u30c8\u3067\u58f2\u4e0a\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u306f\u3001\u307e\u305a<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u4f11\u7720\u72b6\u614b\u306b\u306a\u3063\u305f\u539f\u56e0\u3092\u30c7\u30fc\u30bf\u304b\u3089\u5206\u6790<\/span><\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u305d\u306e\u5f8c\u3001\u300c\u7279\u5225\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u4ed8\u304d\u306e\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u300d\u300c\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u306e\u63d0\u6848\u300d\u300c\u4e45\u3057\u3076\u308a\u306e\u5229\u7528\u3092\u6b53\u8fce\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30eb\u30e1\u30c3\u30bb\u30fc\u30b8\u300d\u306a\u3069\u3092\u3001\u30e1\u30fc\u30eb\u3084 SMS\u3001DM \u306a\u3069\u3067\u9001\u4ed8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u5358\u306a\u308b\u62bc\u3057\u58f2\u308a\u3067\u306f\u306a\u304f\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u304c\u518d\u3073\u5229\u7528\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u300c\u304d\u3063\u304b\u3051\u300d\u3068\u300c\u4fa1\u5024\u300d<\/span><\/strong>\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-3_%E6%88%90%E5%8A%9F%E4%BC%81%E6%A5%AD%E3%81%AB%E5%AD%A6%E3%81%B6%EF%BC%81%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%84%E3%81%9F%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E6%96%BD%E7%AD%96\"><\/span>2-3. \u6210\u529f\u4f01\u696d\u306b\u5b66\u3076\uff01\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306e CRM \u65bd\u7b56\u306f\u3001\u5171\u901a\u3057\u3066<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u300c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u300d<\/span><\/strong>\u3092\u5fb9\u5e95\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u95b2\u89a7\u5c65\u6b74\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u5206\u6790\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u55dc\u597d\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br><\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5546\u54c1\u3084\u95b2\u89a7\u30a2\u30a4\u30c6\u30e0\u304b\u3089\u9867\u5ba2\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u65b0\u4f5c\u60c5\u5831\u3084\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u4f8b\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u306f\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3001\u4f01\u696d\u3078\u306e\u4fe1\u983c\u611f\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/span><\/strong>\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306a\u304f\u3057\u3066\u3001\u771f\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u5b9f\u73fe\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/08\/6.png\" alt=\"\" class=\"wp-image-9936\" style=\"width:425px;height:auto\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Campaigns\"><\/span>\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1a<strong>Zoho Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u307f\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30e1\u30fc\u30eb\u30fbSMS\u30fbDM\u914d\u4fe1\u3092\u81ea\u52d5\u5316\u3002<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3002<\/li>\n\n\n\n<li>\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u52b9\u679c\u6e2c\u5b9a\u304c\u5bb9\u6613\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u4f4d\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>Zoho CRM\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u9023\u643a\u3057\u3001\u4f11\u7720\u9867\u5ba2\u3078\u306e\u6700\u9069\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u5b9f\u73fe\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_SalesIQ\"><\/span>\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1a<strong>Zoho SalesIQ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u307f\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>Web\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u884c\u52d5\u89e3\u6790\uff08\u95b2\u89a7\u30da\u30fc\u30b8\u30fb\u6ede\u5728\u6642\u9593\u306a\u3069\uff09\u3002<\/li>\n\n\n\n<li>\u30c1\u30e3\u30c3\u30c8\u306b\u3088\u308b\u9867\u5ba2\u5bfe\u5fdc\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u4f4d\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4f11\u7720\u9867\u5ba2\u306e\u518d\u6765\u8a2a\u3092\u691c\u77e5\u3067\u304d\u3001\u5373\u6642\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3%E3%80%90%E5%AE%9F%E8%B7%B5%E3%82%AC%E3%82%A4%E3%83%89%E3%80%91%E6%88%90%E6%9E%9C%E3%82%92%E5%87%BA%E3%81%99_CRM_%E6%96%BD%E7%AD%96%E3%81%AE%E7%AB%8B%E6%A1%88%E3%81%8B%E3%82%89%E5%AE%9F%E8%A1%8C%E3%81%BE%E3%81%A7\"><\/span>3.\u3010\u5b9f\u8df5\u30ac\u30a4\u30c9\u3011\u6210\u679c\u3092\u51fa\u3059 CRM \u65bd\u7b56\u306e\u7acb\u6848\u304b\u3089\u5b9f\u884c\u307e\u3067<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-1_CRM_%E6%96%BD%E7%AD%96%E7%AB%8B%E6%A1%88%E3%81%AE_3_%E3%81%A4%E3%81%AE%E3%82%B9%E3%83%86%E3%83%83%E3%83%97%EF%BC%9A%E7%9B%AE%E7%9A%84%E8%A8%AD%E5%AE%9A%E3%81%8B%E3%82%89_KPI_%E3%81%BE%E3%81%A7\"><\/span><br>3-1. CRM \u65bd\u7b56\u7acb\u6848\u306e 3 \u3064\u306e\u30b9\u30c6\u30c3\u30d7\uff1a\u76ee\u7684\u8a2d\u5b9a\u304b\u3089 KPI \u307e\u3067<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><br>\u6210\u679c\u3092\u51fa\u3059 CRM \u65bd\u7b56\u306b\u306f\u3001\u660e\u78ba\u306a\u7acb\u6848\u30d7\u30ed\u30bb\u30b9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u300c\u76ee\u7684\u8a2d\u5b9a\u300d\u3067\u3059\u3002<br><strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u300c\u9867\u5ba2\u96e2\u308c\u3092\u3007%\u524a\u6e1b\u3059\u308b\u300d\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u3007%\u5411\u4e0a\u3055\u305b\u308b\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19<\/span><\/strong>\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u6b21\u306b<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u7279\u5b9a\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d<\/span><\/strong>\u3067\u3059\u3002\u5168\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u65bd\u7b56\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u6700\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u300cKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\u300d\u3067\u3059\u3002\u8a2d\u5b9a\u3057\u305f\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3092\u5177\u4f53\u7684\u306b<\/span><\/strong>\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u95c7\u96f2\u306a\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u52b9\u679c\u691c\u8a3c\u53ef\u80fd\u306a\u6226\u7565\u7684\u306a CRM \u306e\u65bd\u7b56\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-2_%E9%A1%A7%E5%AE%A2%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90%E3%81%8C%E9%8D%B5%EF%BC%81%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E3%82%BB%E3%82%B0%E3%83%A1%E3%83%B3%E3%83%86%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span><br>3-2. \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u304c\u9375\uff01\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CRM \u65bd\u7b56\u306e\u6210\u529f\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3044\u304b\u306b\u6709\u52b9\u6d3b\u7528\u3067\u304d\u308b\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3001\u884c\u52d5\u5c65\u6b74\u3001\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306a<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u9867\u5ba2\u306e\u5206\u985e\uff09\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u3078\u306e\u7d5e\u308a\u8fbc\u307f\uff09<\/span><\/strong>\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u983b\u5ea6\u3084\u8cfc\u5165\u91d1\u984d\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u9867\u5ba2\u3092 <strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">RFM \u5206\u6790\uff08Recency, Frequency, Monetary\uff09<\/span><\/strong>\u3067\u5206\u985e\u3057\u305f\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u5546\u54c1\u3092\u7279\u5b9a\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5206\u6790\u306b\u57fa\u3065\u304d\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u7121\u99c4\u306e\u306a\u3044\u52b9\u7387\u7684\u306a CRM \u3092\u7528\u3044\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-3_%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E6%9C%80%E5%A4%A7%E9%99%90%E3%81%AB%E6%B4%BB%E3%81%8B%E3%81%99%EF%BC%81CRM_%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E9%80%A3%E6%90%BA%E3%81%A8%E8%87%AA%E5%8B%95%E5%8C%96%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span><br>3-3. \u30c4\u30fc\u30eb\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\uff01CRM \u30b7\u30b9\u30c6\u30e0\u9023\u643a\u3068\u81ea\u52d5\u5316\u306e\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><br>CRM \u30b7\u30b9\u30c6\u30e0\u306f\u3001CRM \u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u305d\u306e\u6a5f\u80fd\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u306b\u306f\u3001\u5358\u306a\u308b\u5c0e\u5165\u306b\u7559\u307e\u3089\u305a\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u3084\u81ea\u52d5\u5316\u304c\u91cd\u8981<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001EC \u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u9867\u5ba2\u884c\u52d5\u30c7\u30fc\u30bf\u3068 CRM \u30b7\u30b9\u30c6\u30e0\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4e00\u9023\u306e\u884c\u52d5\u3092\u6a2a\u65ad\u7684\u306b\u628a\u63e1\u3057\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u307e\u305f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3001\u7279\u5b9a\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u9867\u5ba2\u3078\u306e\u81ea\u52d5\u30e1\u30c3\u30bb\u30fc\u30b8\u9001\u4fe1\u306a\u3069\u3001\u5b9a\u578b\u7684\u306a\u30bf\u30b9\u30af\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u524a\u6e1b\u3057\u3064\u3064\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>CRM \u30b7\u30b9\u30c6\u30e0\u306f\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u3042\u304f\u307e\u3067\u3082 CRM \u65bd\u7b56\u3092\u52b9\u7387\u5316\u3057\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308b<\/span><\/strong>\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/08\/1.png\" alt=\"\" class=\"wp-image-9916\" style=\"width:544px;height:auto\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Analytics\"><\/span>\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1a<strong>Zoho Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u307f\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>RFM\u5206\u6790\u306a\u3069\u9ad8\u5ea6\u306a\u9867\u5ba2\u5206\u6790\u304c\u53ef\u80fd\u3002<\/li>\n\n\n\n<li>CRM\u3084EC\u3001\u4f1a\u8a08\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7d71\u5408\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u53ef\u8996\u5316\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u4f4d\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u4e0d\u8981\u3067\u5206\u6790\u304c\u3067\u304d\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u7d4c\u55b6\u3092\u5b9f\u73fe\u3057\u3084\u3059\u3044\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Marketing_Automation\"><\/span>\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1a<strong>Zoho Marketing Automation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u307f\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3002<\/li>\n\n\n\n<li>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3084\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8a2d\u8a08\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u4f4d\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53d6\u308a\u8fbc\u307f\u3001One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4%E3%83%87%E3%83%BC%E3%82%BF%E3%81%8C%E8%AA%9E%E3%82%8B%EF%BC%81CRM_%E6%96%BD%E7%AD%96%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%99%E3%82%8B%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB\"><\/span>4.\u30c7\u30fc\u30bf\u304c\u8a9e\u308b\uff01CRM \u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u5206\u6790\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-1_CRM_%E3%83%87%E3%83%BC%E3%82%BF%E6%B4%BB%E7%94%A8%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7%EF%BC%9A%E9%A1%A7%E5%AE%A2%E3%82%A4%E3%83%B3%E3%82%B5%E3%82%A4%E3%83%88%E7%99%BA%E8%A6%8B%E3%81%AE%E3%83%92%E3%83%B3%E3%83%88\"><\/span><br>4-1. CRM \u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u91cd\u8981\u6027\uff1a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u767a\u898b\u306e\u30d2\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><br>CRM \u65bd\u7b56\u306e\u771f\u4fa1\u306f\u3001\u5358\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u304b\u3089<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u300c\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u6df1\u5c64\u5fc3\u7406\u3084\u884c\u52d5\u539f\u7406\uff09\u300d\u3092\u767a\u898b\u3057\u3001\u65bd\u7b56\u306b\u6d3b\u304b\u3059<\/span><\/strong>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u9867\u5ba2\u304c\u306a\u305c\u8cfc\u5165\u306b\u81f3\u3063\u305f\u306e\u304b\u3001\u306a\u305c\u9014\u4e2d\u3067\u96e2\u8131\u3057\u305f\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u306b\u8208\u5473\u3092\u793a\u3059\u306e\u304b\u306a\u3069\u3001\u30c7\u30fc\u30bf\u306f\u69d8\u3005\u306a\u30d2\u30f3\u30c8\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u4eba\u6c17\u5546\u54c1\u3084\u58f2\u308c\u7b4b\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u767a\u898b\u3057\u305f\u308a\u3001Web \u30b5\u30a4\u30c8\u306e\u6ede\u5728\u6642\u9593\u3084\u30af\u30ea\u30c3\u30af\u30d1\u30bf\u30fc\u30f3\u304b\u3089\u9867\u5ba2\u306e\u95a2\u5fc3\u5ea6\u3092\u6e2c\u3063\u305f\u308a<\/span><\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u65b0\u305f\u306a\u5546\u54c1\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u76f4\u7d50\u3057\u3001CRM \u65bd\u7b56\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u3078\u3068\u5f15\u304d\u4e0a\u3052\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/08\/11-2.jpg\" alt=\"\" class=\"wp-image-9935\" style=\"width:491px;height:auto\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-2_%E6%96%BD%E7%AD%96%E3%81%AE_PDCA_%E3%82%92%E5%9B%9E%E3%81%99%EF%BC%81%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90\"><\/span><br>4-2. \u65bd\u7b56\u306e PDCA \u3092\u56de\u3059\uff01\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CRM \u65bd\u7b56\u306f\u3001\u4e00\u5ea6\u5b9f\u884c\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001PDCA \u30b5\u30a4\u30af\u30eb\uff08Plan-Do-Check-Action\uff09\u3092\u56de\u3057\u3001\u5e38\u306b\u6539\u5584\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u5b9f\u65bd\u3057\u305f CRM \u65bd\u7b56\u304c\u76ee\u6a19\u9054\u6210\u306b\u3069\u308c\u3060\u3051\u8ca2\u732e\u3057\u305f\u304b\u3092\u3001KPI \u306b\u57fa\u3065\u3044\u3066\u5b9a\u671f\u7684\u306b\u8a55\u4fa1<\/span><\/strong>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u4f8b\u3048\u3070\u30e1\u30fc\u30eb\u914d\u4fe1\u3067\u3042\u308c\u3070\u3001\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001LTV \u306e\u5909\u5316\u306a\u3069\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u3082\u3057\u76ee\u6a19\u306b\u9054\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u4f55\u304c\u539f\u56e0\u3060\u3063\u305f\u306e\u304b\u3092\u6df1\u6398\u308a\u3057\u3001\u65bd\u7b56\u306e\u5185\u5bb9\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u3069\u3092\u8abf\u6574\u3057\u3066\u518d\u5b9f\u65bd<\/span><\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u3053\u306e\u5730\u9053\u306a\u5206\u6790\u3068\u6539\u5584\u306e\u7e70\u308a\u8fd4\u3057\u3053\u305d\u304c\u3001CRM \u65bd\u7b56\u3092\u6210\u529f\u3078\u3068\u5c0e\u304f\u738b\u9053\u3067\u3042\u308a\u3001\u7121\u99c4\u306a\u6295\u8cc7\u3092\u907f\u3051\u3001\u52b9\u7387\u7684\u306b\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u304f\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"507\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/08\/image-8.png\" alt=\"\" class=\"wp-image-10197\" style=\"width:190px;height:auto\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-3_%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AB%E3%83%86%E3%82%A3%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E6%8C%81%E7%B6%9A%E5%8F%AF%E8%83%BD%E3%81%AA_CRM_%E6%88%A6%E7%95%A5%E3%81%A8%E3%81%AF\"><\/span><br>4-3. \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u6301\u7d9a\u53ef\u80fd\u306a CRM \u6226\u7565\u3068\u306f<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6301\u7d9a\u53ef\u80fd\u306a CRM \u65bd\u7b56\u306f\u3001\u5358\u767a\u7684\u306a\u8ca9\u4fc3\u6d3b\u52d5\u306b\u7559\u307e\u3089\u305a\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3001\u3064\u307e\u308a\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u300d\u3092\u9ad8\u3081\u308b\u3053\u3068<\/span><\/strong>\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u306e\u30d5\u30a1\u30f3\u306b\u306a\u308a\u3001\u81ea\u767a\u7684\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a8\u5968\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u65bd\u7b56\u306b\u53cd\u6620<\/span><\/strong>\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u300c\u81ea\u5206\u305f\u3061\u306e\u610f\u898b\u304c\u5c0a\u91cd\u3055\u308c\u3066\u3044\u308b\u300d<\/span><\/strong>\u3068\u611f\u3058\u3001\u4f01\u696d\u3078\u306e\u4fe1\u983c\u611f\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u307e\u305f\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5f62\u6210\u3084\u3001\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u9650\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u958b\u50ac<\/span><\/strong>\u306a\u3069\u3082\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u7d46\u3092\u5f37\u5316\u3057\u3001\u5358\u306a\u308b\u53d6\u5f15\u95a2\u4fc2\u3092\u8d85\u3048\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u3053\u3068\u304c\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u652f\u3048\u308b\u5f37\u56fa\u306a\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Survey\"><\/span><strong>\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1aZoho Survey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u307f\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u53ce\u96c6\u3002<\/li>\n\n\n\n<li>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092CRM\u30c7\u30fc\u30bf\u3068\u7d10\u3065\u3051\u3066\u65bd\u7b56\u6539\u5584\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u4f4d\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>Zoho CRM\u3068\u9023\u643a\u3057\u3001\u9867\u5ba2\u3054\u3068\u306e\u6e80\u8db3\u5ea6\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u53ef\u80fd\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_%E5%AE%9F%E9%9A%9B%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB%E7%B4%B9%E4%BB%8B%EF%BC%9AZoho_Desk\"><\/span>\ud83d\udca1 \u5b9f\u969b\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\uff1a<strong>Zoho Desk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f37\u307f\u30fb\u30e1\u30ea\u30c3\u30c8<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u76f4\u7d50\u3002<\/li>\n\n\n\n<li>AI\u300cZia\u300d\u306b\u3088\u308b\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u306e\u81ea\u52d5\u5206\u985e\u30fb\u63d0\u6848\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u512a\u4f4d\u6027<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u3092\u3064\u306a\u304e\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5f37\u5316\u306b\u5f79\u7acb\u3064\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9ACRM_%E6%96%BD%E7%AD%96%E3%81%A7%E9%A1%A7%E5%AE%A2%E3%81%A8%E3%81%AE%E5%BC%B7%E3%81%84%E7%B5%86%E3%82%92%E7%AF%89%E3%81%8D%E3%80%81%E6%8C%81%E7%B6%9A%E7%9A%84%E3%81%AA%E6%88%90%E9%95%B7%E3%82%92%E5%AE%9F%E7%8F%BE%E3%81%99%E3%82%8B\"><\/span>5.\u307e\u3068\u3081\uff1aCRM \u65bd\u7b56\u3067\u9867\u5ba2\u3068\u306e\u5f37\u3044\u7d46\u3092\u7bc9\u304d\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>\u672c\u8a18\u4e8b\u3067\u306f\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u4e2d\u5c0f\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u300c\u9867\u5ba2\u96e2\u308c\u300d\u3068\u3044\u3046\u8ab2\u984c<\/span><\/strong>\u306b\u5bfe\u3057\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">CRM \u65bd\u7b56\u304c\u3044\u304b\u306b\u6709\u52b9\u306a\u89e3\u6c7a\u7b56<\/span><\/strong>\u3068\u306a\u308a\u5f97\u308b\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u5358\u306a\u308b CRM \u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306b\u7559\u307e\u3089\u305a\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u4f11\u7720\u9867\u5ba2\u3092\u6d3b\u6027\u5316\u3055\u305b\u308b\u5177\u4f53\u7684\u306a CRM \u65bd\u7b56\u306e\u7acb\u6848\u30d7\u30ed\u30bb\u30b9\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u6d3b\u7528\u3068 PDCA \u30b5\u30a4\u30af\u30eb\u306b\u3088\u308b\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u91cd\u8981\u6027\u3092\u304a\u4f1d\u3048\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>CRM \u65bd\u7b56\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3001\u6700\u7d42\u7684\u306b\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3057\u3001\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u5f37\u3044\u7d46\u304c\u69cb\u7bc9\u3055\u308c\u3001\u305d\u308c\u304c\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3078\u3068\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u8cb4\u793e\u3082\u305c\u3072\u3001\u672c\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u3092\u53c2\u8003\u306b\u3001CRM \u65bd\u7b56\u3092\u6226\u7565\u7684\u306b\u5b9f\u884c\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u5316\u3055\u305b\u3066\u304f\u3060\u3055\u3044\u3002<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u9867\u5ba2\u3092\u300c\u5b9d\u306e\u5c71\u300d\u3068\u6349\u3048\u308c\u3070\u3001\u305d\u306e\u4fa1\u5024\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span><\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u79c1\u305f\u3061\u8239\u4e95\u7dcf\u7814\u306f\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u4e2d\u5c0f\u4f01\u696d\u306e DX \u63a8\u9032\u3092\u652f\u63f4\u3059\u308b\u30d7\u30ed\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/span><\/strong>\u3068\u3057\u3066\u3001<strong><span data-color=\"#fffd6b\" style=\"--vk-highlighter-color: rgba(255, 253, 107, 0.7);\" class=\"vk_highlighter\">\u8cb4\u793e\u306e CRM \u65bd\u7b56\u6210\u529f\u3092\u5168\u529b\u3067\u30b5\u30dd\u30fc\u30c8<\/span><\/strong>\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/08\/12.png\" alt=\"\" class=\"wp-image-9931\" style=\"width:526px;height:auto\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background:linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 51%,rgb(91,184,195) 100%)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"178\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/03\/premium-badge-touka.png\" alt=\"\" class=\"wp-image-5023\" style=\"width:400px\"\/><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">\u8239\u4e95\u7dcf\u7814\u306f<strong><span data-color=\"#fffd6b\" style=\"background: linear-gradient(transparent 60%,rgba(255, 253, 107, 0.7) 0);\" class=\"vk_highlighter\">Zoho\u306e\u8a8d\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc<\/span><\/strong>\u3067\u3059\uff01<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u8239\u4e95\u7dcf\u7814\u3067\u306f\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3068\u3057\u3066\u4e2d\u5c0f\u30fb\u4e2d\u5805\u4f01\u696d\u69d8\u3092\u3054\u652f\u63f4\u3059\u308b\u4e2d\u3067\u3001<br>Zoho\u3092\u5229\u7528\u3057\u305f\u696d\u52d9\u6539\u5584\u3082\u591a\u6570\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u300c\u793e\u5185\u306e\u696d\u52d9\u3092DX\u3057\u305f\u3044\u3051\u3069<strong>\u4f55\u304b\u3089\u624b\u3092\u4ed8\u3051\u305f\u3089\u826f\u3044\u304b\u304b\u308f\u304b\u3089\u306a\u3044<\/strong>\u300d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u300c<strong>Zoho\u3068\u4ed6\u30b5\u30fc\u30d3\u30b9\u306e\u9055\u3044<\/strong>\u3092\u8a73\u3057\u304f\u6559\u3048\u3066\u307b\u3057\u3044\u300d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u300cZoho\u5c0e\u5165\u306b\u969b\u3057\u3066\u306e<strong>\u8cbb\u7528\u3084\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u611f<\/strong>\u3092\u805e\u304d\u305f\u3044\u300d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u300c\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306bZoho\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u304b<strong>\u5177\u4f53\u7684\u306a\u4e8b\u4f8b<\/strong>\u3092\u77e5\u308a\u305f\u3044\u300d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u300c<strong>\u30ec\u30ac\u30b7\u30fc\u30b7\u30b9\u30c6\u30e0\u304b\u3089Zoho\u306b\u79fb\u884c<\/strong>\u3057\u305f\u3044\u300d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u306a\u3069\u3001\u3054\u4e0d\u660e\u70b9\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-vk-blocks-button vk_button vk_button-color-custom vk_button-align-center is-style-shine\"><a href=\"https:\/\/www.funaisoken.co.jp\/form\/consulting?siteno=S092\" class=\"vk_button_link btn has-background has-vivid-green-cyan-background-color btn-lg\" role=\"button\" aria-pressed=\"true\" target=\"_blank\" rel=\"noopener\"><div class=\"vk_button_link_caption\"><span class=\"vk_button_link_txt\">\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u3053\u3061\u3089\uff08\u7121\u6599\u7d4c\u55b6\u76f8\u8ac7\uff09<\/span><i class=\"fa-solid fa-up-right-from-square vk_button_link_after\"><\/i><\/div><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":15,"featured_media":0,"template":"","column-cat":[31],"column-tag":[56],"class_list":["post-9905","column","type-column","status-publish","hentry","column-cat-column","column-tag-zoho-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u6210\u679c\u76f4\u7d50\u3011CRM \u65bd\u7b56\u306e\u59cb\u3081\u65b9\uff1a\u4f11\u7720\u9867\u5ba2\u3092\u547c\u3073\u899a\u307e\u3059\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6210\u529f\u6226\u7565 | \u8239\u4e95\u7dcf\u7814 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