{"id":8975,"date":"2025-09-16T16:46:14","date_gmt":"2025-09-16T07:46:14","guid":{"rendered":"https:\/\/dx.funaisoken.co.jp\/zoho\/?post_type=column&#038;p=8975"},"modified":"2025-09-16T16:46:15","modified_gmt":"2025-09-16T07:46:15","slug":"ma-toolguide","status":"publish","type":"column","link":"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/","title":{"rendered":"MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u8ab2\u984c\u89e3\u6c7a\u30ac\u30a4\u30c9\uff1a\u4eba\u6750\u30fb\u6226\u7565\u30fbIT\u6295\u8cc7\u653b\u7565"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1871f7;color:#1871f7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1871f7;color:#1871f7\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#1_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%8C%E5%8A%A0%E9%80%9F%E3%81%99%E3%82%8B%E8%83%8C%E6%99%AF%E3%81%A8%E7%8F%BE%E4%BB%A3%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E8%AA%B2%E9%A1%8C\" >1. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u304c\u52a0\u901f\u3059\u308b\u80cc\u666f\u3068\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#1-1_%E6%B6%88%E8%B2%BB%E8%A1%8C%E5%8B%95%E3%81%AE%E5%A4%89%E5%8C%96%E3%81%A8%E9%A1%A7%E5%AE%A2%E6%8E%A5%E7%82%B9%E3%81%AE%E6%8B%A1%E5%A4%A7\" >1-1. \u6d88\u8cbb\u884c\u52d5\u306e\u5909\u5316\u3068\u9867\u5ba2\u63a5\u70b9\u306e\u62e1\u5927<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#1-2_%E5%96%B6%E6%A5%AD%E6%B4%BB%E5%8B%95%E3%81%AEDX%E5%8C%96%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E6%B4%BB%E7%94%A8%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\" >1-2. \u55b6\u696d\u6d3b\u52d5\u306eDX\u5316\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#1-3_MA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%81%9D%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E5%BD%B9%E5%89%B2\" >1-3. MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u305d\u306e\u57fa\u672c\u7684\u306a\u5f79\u5272<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#2_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%A7%E5%AE%9F%E7%8F%BE%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%EF%BC%9A%E6%A5%AD%E5%8B%99%E5%8A%B9%E7%8E%87%E5%8C%96%E3%81%8B%E3%82%89%E5%95%86%E8%AB%87%E5%89%B5%E5%87%BA%E3%81%BE%E3%81%A7\" >2. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u3067\u5b9f\u73fe\u3059\u308b\u30e1\u30ea\u30c3\u30c8\uff1a\u696d\u52d9\u52b9\u7387\u5316\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#2-1_%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%A5%AD%E5%8B%99%E3%81%AE%E8%87%AA%E5%8B%95%E5%8C%96%E3%81%A8%E7%94%9F%E7%94%A3%E6%80%A7%E5%90%91%E4%B8%8A\" >2-1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u81ea\u52d5\u5316\u3068\u751f\u7523\u6027\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#2-2_%E3%83%AA%E3%83%BC%E3%83%89%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%AE%E5%BC%B7%E5%8C%96%E3%81%A8%E7%B6%99%E7%B6%9A%E7%9A%84%E3%81%AA%E6%8E%A5%E7%82%B9%E5%89%B5%E5%87%BA\" >2-2. \u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5f37\u5316\u3068\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u5275\u51fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#2-3_%E8%B3%AA%E3%81%AE%E9%AB%98%E3%81%84%E3%83%AA%E3%83%BC%E3%83%89%E3%81%AE%E9%81%B8%E5%88%A5%E3%81%A8%E5%95%86%E8%AB%87%E5%89%B5%E5%87%BA%E3%81%AE%E5%8A%A0%E9%80%9F\" >2-3. \u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u9078\u5225\u3068\u5546\u8ac7\u5275\u51fa\u306e\u52a0\u901f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#2-4_%E5%96%B6%E6%A5%AD%E5%93%81%E8%B3%AA%E3%81%AE%E6%8B%85%E4%BF%9D%E3%81%A8%E9%83%A8%E9%96%80%E9%96%93%E9%80%A3%E6%90%BA%E3%81%AE%E5%BC%B7%E5%8C%96\" >2-4. \u55b6\u696d\u54c1\u8cea\u306e\u62c5\u4fdd\u3068\u90e8\u9580\u9593\u9023\u643a\u306e\u5f37\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#3_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%AE%E8%90%BD%E3%81%A8%E3%81%97%E7%A9%B4%EF%BC%9A%E4%BA%BA%E6%9D%90%E4%B8%8D%E8%B6%B3%E3%83%BB%E9%81%8B%E7%94%A8%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%A8%E5%AF%BE%E7%AD%96\" >3. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u843d\u3068\u3057\u7a74\uff1a\u4eba\u6750\u4e0d\u8db3\u30fb\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u306e\u8ab2\u984c\u3068\u5bfe\u7b56<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#3-1_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%AE%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%A8%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E5%A4%B1%E6%95%97\" >3-1. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3088\u304f\u3042\u308b\u5931\u6557<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#3-2_%E3%80%8C%E9%81%8B%E7%94%A8%E3%81%8C%E9%9B%A3%E3%81%97%E3%81%84%E3%80%8D%E3%80%8C%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%E3%81%8C%E3%81%AA%E3%81%84%E3%80%8D%E4%BA%BA%E6%9D%90%E3%83%BB%E7%B5%84%E7%B9%94%E8%AA%B2%E9%A1%8C%E3%81%B8%E3%81%AE%E5%AF%BE%E7%AD%96\" >3-2. \u300c\u904b\u7528\u304c\u96e3\u3057\u3044\u300d\u300c\u30ce\u30a6\u30cf\u30a6\u304c\u306a\u3044\u300d\u4eba\u6750\u30fb\u7d44\u7e54\u8ab2\u984c\u3078\u306e\u5bfe\u7b56<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#3-3_%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%AB%E6%99%82%E9%96%93%E3%81%8C%E3%81%8B%E3%81%8B%E3%82%8B%E5%95%8F%E9%A1%8C%E3%81%A8%E4%B8%AD%E9%95%B7%E6%9C%9F%E7%9A%84%E3%81%AA%E8%A6%96%E7%82%B9\" >3-3. \u52b9\u679c\u6e2c\u5b9a\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u554f\u984c\u3068\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#3-4_%E9%A1%A7%E5%AE%A2%E3%83%87%E3%83%BC%E3%82%BF%E7%AE%A1%E7%90%86%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E3%82%AF%E3%83%AC%E3%83%B3%E3%82%B8%E3%83%B3%E3%82%B0%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\" >3-4. \u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u8ab2\u984c\u3068\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#4_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%9C%80%E9%81%A9%E3%81%AA%E3%83%84%E3%83%BC%E3%83%AB%E9%81%B8%E5%AE%9A%E3%81%A8IT%E6%8A%95%E8%B3%87%E3%81%AE%E6%88%A6%E7%95%A5\" >4. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306b\u304a\u3051\u308b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u9078\u5b9a\u3068IT\u6295\u8cc7\u306e\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#4-1_MA%E3%83%84%E3%83%BC%E3%83%AB%E9%81%B8%E5%AE%9A%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%9A%E8%87%AA%E7%A4%BE%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%A8%E6%88%90%E9%95%B7%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%82%8B\" >4-1. MA\u30c4\u30fc\u30eb\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\uff1a\u81ea\u793e\u306e\u8ab2\u984c\u3068\u6210\u9577\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#4-2_%E6%97%A2%E5%AD%98%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%EF%BC%88SFACRM%EF%BC%89%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%81%A7%E7%9B%B8%E4%B9%97%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96\" >4-2. \u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\uff08SFA\/CRM\uff09\u3068\u306e\u9023\u643a\u3067\u76f8\u4e57\u52b9\u679c\u3092\u6700\u5927\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#4-3_%E5%85%85%E5%AE%9F%E3%81%97%E3%81%9F%E3%82%B5%E3%83%9D%E3%83%BC%E3%83%88%E4%BD%93%E5%88%B6%E3%81%A8%E5%A4%96%E9%83%A8%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%B4%BB%E7%94%A8\" >4-3. \u5145\u5b9f\u3057\u305f\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3068\u5916\u90e8\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#4-4_%E4%B8%BB%E3%81%AAMA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%A8%E7%89%B9%E5%BE%B4\" >4-4. \u4e3b\u306aMA\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u3068\u7279\u5fb4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#5_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%82%92%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%80%81%E4%BC%81%E6%A5%AD%E6%88%90%E9%95%B7%E3%82%92%E5%8A%A0%E9%80%9F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB\" >5. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u3001\u4f01\u696d\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#5-1_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E6%88%90%E5%8A%9F%E3%81%B8%E3%81%AE%E3%82%B9%E3%83%86%E3%83%83%E3%83%97%E3%81%A8PDCA%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\" >5-1. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u6210\u529f\u3078\u306e\u30b9\u30c6\u30c3\u30d7\u3068PDCA\u30b5\u30a4\u30af\u30eb\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/dx.funaisoken.co.jp\/zoho\/column\/ma-toolguide\/#5-2_%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E3%81%AEDX%E6%8E%A8%E9%80%B2%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8BMA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E5%8F%AF%E8%83%BD%E6%80%A7\" >5-2. \u4e2d\u5c0f\u4f01\u696d\u306eDX\u63a8\u9032\u306b\u304a\u3051\u308bMA\u30c4\u30fc\u30eb\u306e\u53ef\u80fd\u6027<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u307e\u3059\u307e\u3059\u8907\u96d1\u5316\u3057\u3066\u304a\u308a\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u306e\u4e2d\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u52b9\u7387\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u300cMA\u30c4\u30fc\u30eb\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u305d\u306e\u5c0e\u5165\u306e\u91cd\u8981\u6027\u3001\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3001\u305d\u3057\u3066\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u8ab2\u984c\u89e3\u6c7a\u7b56\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%8C%E5%8A%A0%E9%80%9F%E3%81%99%E3%82%8B%E8%83%8C%E6%99%AF%E3%81%A8%E7%8F%BE%E4%BB%A3%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E8%AA%B2%E9%A1%8C\"><\/span><a><\/a>1. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u304c\u52a0\u901f\u3059\u308b\u80cc\u666f\u3068\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u73fe\u4ee3\u793e\u4f1a\u306b\u304a\u3051\u308b\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u4f34\u3044\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u3089\u60c5\u5831\u3092\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u5927\u304d\u306a\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-1_%E6%B6%88%E8%B2%BB%E8%A1%8C%E5%8B%95%E3%81%AE%E5%A4%89%E5%8C%96%E3%81%A8%E9%A1%A7%E5%AE%A2%E6%8E%A5%E7%82%B9%E3%81%AE%E6%8B%A1%E5%A4%A7\"><\/span><a><\/a>1-1. \u6d88\u8cbb\u884c\u52d5\u306e\u5909\u5316\u3068\u9867\u5ba2\u63a5\u70b9\u306e\u62e1\u5927<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306fWeb\u30b5\u30a4\u30c8\u3001SNS\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u304c<strong>\u300c\u6b32\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u300d<\/strong>\u3067<strong>\u300c\u6b32\u3057\u3044\u60c5\u5831\u300d<\/strong>\u3092\u63d0\u4f9b\u3067\u304d\u308b\u591a\u89d2\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u904b\u7528\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u3001BtoC\u554f\u308f\u305a\u3001\u8cfc\u8cb7\u524d\u306b\u81ea\u3089\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3046\u3053\u3068\u304c\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u307e\u3059<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-2_%E5%96%B6%E6%A5%AD%E6%B4%BB%E5%8B%95%E3%81%AEDX%E5%8C%96%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E6%B4%BB%E7%94%A8%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><a><\/a>1-2. \u55b6\u696d\u6d3b\u52d5\u306eDX\u5316\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2020\u5e74\u306e\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u306e\u5f71\u97ff\u306b\u3088\u308a\u3001\u305d\u308c\u4ee5\u5f8c\u9867\u5ba2\u3068\u306e\u5bfe\u9762\u6a5f\u4f1a\u304c\u6e1b\u5c11\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u52a0\u901f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001<strong>\u300c\u9867\u5ba2\u304c\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u7406\u7531\u300d<\/strong>\u3084<strong>\u300c\u8cfc\u5165\u306e\u6c7a\u3081\u624b\u300d<\/strong>\u3068\u3044\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u6d3b\u304b\u305b\u308b\u60c5\u5831\u304c\u96c6\u3081\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Web\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u53ef\u8996\u5316\u3055\u308c\u3001\u30ea\u30fc\u30c9\u306e\u8cfc\u8cb7\u610f\u6b32\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u30b5\u30a4\u30c8\u30a2\u30af\u30bb\u30b9\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30da\u30fc\u30b8\u9077\u79fb\u306a\u3069\u306e\u8a73\u7d30\u306a\u30ed\u30b0\u30c7\u30fc\u30bf\u3092\u81ea\u52d5\u3067\u53ce\u96c6\u30fb\u5206\u6790\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u306f\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u5206\u6790\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-3_MA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A8%E3%81%AF%EF%BC%9F%E3%81%9D%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E5%BD%B9%E5%89%B2\"><\/span><a><\/a>1-3. MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u305d\u306e\u57fa\u672c\u7684\u306a\u5f79\u5272<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb<\/strong>\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u7372\u5f97\u30fb\u80b2\u6210\u3084\u30ea\u30fc\u30c9\u306e\u62bd\u51fa\u306a\u3069\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u30fb\u7ba1\u7406\u3084\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u306e\u751f\u6210\u306a\u3069\u306e\u6a5f\u80fd\u3092\u5099\u3048\u3001\u30ea\u30fc\u30c9\u3092\u8cfc\u8cb7\u78ba\u5ea6\u3092\u9ad8\u3081\u305f\u72b6\u614b\u3067\u55b6\u696d\u90e8\u9580\u3078\u5f15\u304d\u6e21\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\uff09\u306e3\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3001\u3059\u306a\u308f\u3061\u300c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\uff09\u300d\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff09\u300d\u300c\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7d5e\u308a\u8fbc\u307f\uff09\u300d\u3092\u652f\u63f4\u3059\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%A7%E5%AE%9F%E7%8F%BE%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%EF%BC%9A%E6%A5%AD%E5%8B%99%E5%8A%B9%E7%8E%87%E5%8C%96%E3%81%8B%E3%82%89%E5%95%86%E8%AB%87%E5%89%B5%E5%87%BA%E3%81%BE%E3%81%A7\"><\/span><a><\/a>2. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u3067\u5b9f\u73fe\u3059\u308b\u30e1\u30ea\u30c3\u30c8\uff1a\u696d\u52d9\u52b9\u7387\u5316\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u304a\u3051\u308b\u69d8\u3005\u306a\u8ab2\u984c\u304c\u89e3\u6c7a\u3055\u308c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-1_%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%A5%AD%E5%8B%99%E3%81%AE%E8%87%AA%E5%8B%95%E5%8C%96%E3%81%A8%E7%94%9F%E7%94%A3%E6%80%A7%E5%90%91%E4%B8%8A\"><\/span><a><\/a>2-1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306e\u81ea\u52d5\u5316\u3068\u751f\u7523\u6027\u5411\u4e0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u3001\u30ea\u30fc\u30c9\u306e\u9078\u5225\u3001\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u7169\u96d1\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3057\u3001\u62c5\u5f53\u8005\u306e\u5de5\u6570\u524a\u6e1b\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u6570\u304c\u5897\u3048\u308b\u307b\u3069\u624b\u52d5\u3067\u306e\u5bfe\u5fdc\u306b\u306f\u9650\u754c\u304c\u3042\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u696d\u52d9\u306b\u304a\u3044\u3066\u3001\u62c5\u5f53\u80051\u540d\u3067\u6570\u5343\u4eba\u898f\u6a21\u306e\u30ea\u30fc\u30c9\u80b2\u6210\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u52b9\u7387\u5316\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059<\/p>\n\n\n\n<p>\u624b\u52d5\u4f5c\u696d\u3067\u767a\u751f\u3057\u304c\u3061\u306a\u3001\u9593\u9055\u3063\u305f\u5b9b\u5148\u306b\u9001\u4ed8\u3059\u308b\u306a\u3069\u306e\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u3092\u6e1b\u3089\u3059\u3053\u3068\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-2_%E3%83%AA%E3%83%BC%E3%83%89%E3%83%8A%E3%83%BC%E3%83%81%E3%83%A3%E3%83%AA%E3%83%B3%E3%82%B0%E3%81%AE%E5%BC%B7%E5%8C%96%E3%81%A8%E7%B6%99%E7%B6%9A%E7%9A%84%E3%81%AA%E6%8E%A5%E7%82%B9%E5%89%B5%E5%87%BA\"><\/span><a><\/a>2-2. \u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5f37\u5316\u3068\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u5275\u51fa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3068\u884c\u52d5\u5206\u6790\u3092\u53ef\u80fd\u306b\u3057\u3001\u9867\u5ba2\u306eWeb\u30b5\u30a4\u30c8\u95b2\u89a7\u5c65\u6b74\u3084\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306a\u3069\u3092\u81ea\u52d5\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u6642\u70b9\u3067\u306f\u53d6\u5f15\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u30ea\u30fc\u30c9\u3084\u3001\u5c55\u793a\u4f1a\u306a\u3069\u3067\u7372\u5f97\u3057\u305f\u5927\u91cf\u306e\u540d\u523a\u60c5\u5831\u3082\u653e\u7f6e\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u60c5\u5831\u63d0\u4f9b\u3092\u7d99\u7d9a\u3067\u304d\u3001\u6a5f\u4f1a\u640d\u5931\u306e\u9632\u6b62\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3059\u3050\u306b\u6848\u4ef6\u5316\u3059\u308b\u898b\u8fbc\u307f\u306e\u3042\u308b\u9867\u5ba2\u306f\u5168\u4f53\u306e10%\u300d\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304b\u3089\u3082\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u793a\u5506\u3055\u308c\u3066\u304a\u308a\u3001MA\u30c4\u30fc\u30eb\u304c\u305d\u306e\u5f8c\u306e\u6210\u679c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-3_%E8%B3%AA%E3%81%AE%E9%AB%98%E3%81%84%E3%83%AA%E3%83%BC%E3%83%89%E3%81%AE%E9%81%B8%E5%88%A5%E3%81%A8%E5%95%86%E8%AB%87%E5%89%B5%E5%87%BA%E3%81%AE%E5%8A%A0%E9%80%9F\"><\/span><a><\/a>2-3. \u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u9078\u5225\u3068\u5546\u8ac7\u5275\u51fa\u306e\u52a0\u901f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306eWeb\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u983b\u5ea6\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u958b\u5c01\u7387\u306a\u3069\u304b\u3089\u8cfc\u8cb7\u610f\u6b32\u3092\u6570\u5024\u5316\u3057\u3001\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3068\u304d\u306b\u9ad8\u3044\u6210\u679c\u304c\u898b\u8fbc\u3081\u308b\u300c\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u300d\u3092\u52b9\u7387\u7684\u306b\u62bd\u51fa\u3057\u3001\u55b6\u696d\u90e8\u9580\u3078\u5f15\u304d\u6e21\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u5546\u8ac7\u306e\u53d7\u6ce8\u7387\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-4_%E5%96%B6%E6%A5%AD%E5%93%81%E8%B3%AA%E3%81%AE%E6%8B%85%E4%BF%9D%E3%81%A8%E9%83%A8%E9%96%80%E9%96%93%E9%80%A3%E6%90%BA%E3%81%AE%E5%BC%B7%E5%8C%96\"><\/span><a><\/a>2-4. \u55b6\u696d\u54c1\u8cea\u306e\u62c5\u4fdd\u3068\u90e8\u9580\u9593\u9023\u643a\u306e\u5f37\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306b\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u300c\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u6a5f\u80fd\u300d\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u81ea\u793e\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u6700\u9069\u5316\u30fb\u81ea\u52d5\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u6210\u679c\u5275\u51fa\u307e\u3067\u306e\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u304c\u6a19\u6e96\u5316\u3055\u308c\u3001\u62c5\u5f53\u8005\u306b\u3088\u308b\u5bfe\u5fdc\u306e\u3070\u3089\u3064\u304d\u3084\u5c5e\u4eba\u5316\u3092\u9632\u304e\u3001\u55b6\u696d\u54c1\u8cea\u306e\u62c5\u4fdd\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3067\u4e3b\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u304c\u3001SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3084CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30c4\u30fc\u30eb\uff09\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u55b6\u696d\u90e8\u9580\u3078\u30b9\u30e0\u30fc\u30ba\u306b\u5171\u6709\u3057\u3001\u90e8\u9580\u9593\u306e\u9023\u643a\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%AE%E8%90%BD%E3%81%A8%E3%81%97%E7%A9%B4%EF%BC%9A%E4%BA%BA%E6%9D%90%E4%B8%8D%E8%B6%B3%E3%83%BB%E9%81%8B%E7%94%A8%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%A8%E5%AF%BE%E7%AD%96\"><\/span><a><\/a>3. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u843d\u3068\u3057\u7a74\uff1a\u4eba\u6750\u4e0d\u8db3\u30fb\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u306e\u8ab2\u984c\u3068\u5bfe\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;MA\u30c4\u30fc\u30eb\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001\u5c0e\u5165\u30fb\u904b\u7528\u6642\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u8ab2\u984c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u4e8b\u524d\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-1_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%AE%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%A8%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E5%A4%B1%E6%95%97\"><\/span><a><\/a>3-1. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3088\u304f\u3042\u308b\u5931\u6557<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0e\u5165\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u3001\u521d\u671f\u8cbb\u7528\u306710\u4e07\u5186\u304b\u3089\u6570\u5341\u4e07\u5186\u3001\u3055\u3089\u306b\u6708\u3005\u306e\u5229\u7528\u6599\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5c0e\u5165\u3057\u3066\u3082\u3059\u3050\u306b\u52b9\u679c\u304c\u8868\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306a\u904b\u7528\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u6a5f\u80fd\u306a\u30c4\u30fc\u30eb\u306f\u4f7f\u3044\u3053\u306a\u3059\u306e\u304c\u96e3\u3057\u304f\u3001\u5341\u5206\u306a\u6570\u306e\u30ea\u30fc\u30c9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u306a\u3051\u308c\u3070\u52b9\u679c\u304c\u671b\u3081\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u3059\u308c\u3070\u5168\u3066\u81ea\u52d5\u5316\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u521d\u671f\u8a2d\u5b9a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3001\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3068\u3044\u3063\u305f\u904b\u7528\u5074\u306e\u5de5\u6570\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-2_%E3%80%8C%E9%81%8B%E7%94%A8%E3%81%8C%E9%9B%A3%E3%81%97%E3%81%84%E3%80%8D%E3%80%8C%E3%83%8E%E3%82%A6%E3%83%8F%E3%82%A6%E3%81%8C%E3%81%AA%E3%81%84%E3%80%8D%E4%BA%BA%E6%9D%90%E3%83%BB%E7%B5%84%E7%B9%94%E8%AA%B2%E9%A1%8C%E3%81%B8%E3%81%AE%E5%AF%BE%E7%AD%96\"><\/span><a><\/a>3-2. \u300c\u904b\u7528\u304c\u96e3\u3057\u3044\u300d\u300c\u30ce\u30a6\u30cf\u30a6\u304c\u306a\u3044\u300d\u4eba\u6750\u30fb\u7d44\u7e54\u8ab2\u984c\u3078\u306e\u5bfe\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3053\u306a\u3059\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u3084\u904b\u7528\u65b9\u6cd5\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u4eba\u6750\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u793e\u5185\u306b\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u3092\u6301\u3063\u305f\u4eba\u6750\u304c\u3044\u306a\u3044\u5834\u5408\u3001\u5c0e\u5165\u30b3\u30b9\u30c8\u304c\u7121\u99c4\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5bfe\u7b56\u3068\u3057\u3066\u306f\u3001\u5c02\u4efb\u8005\u3092\u8907\u6570\u8a2d\u5b9a\u3057\u3001\u30c4\u30fc\u30eb\u904b\u7528\u306b\u5c02\u5ff5\u3067\u304d\u308b\u74b0\u5883\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3001\u30d9\u30f3\u30c0\u30fc\u3084\u5916\u90e8\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306b\u3088\u308b\u7814\u4fee\u3001\u793e\u5185\u52c9\u5f37\u4f1a\u306e\u5b9f\u65bd\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u7d44\u7e54\u5168\u4f53\u306e\u30ea\u30c6\u30e9\u30b7\u30fc\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-3_%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%AB%E6%99%82%E9%96%93%E3%81%8C%E3%81%8B%E3%81%8B%E3%82%8B%E5%95%8F%E9%A1%8C%E3%81%A8%E4%B8%AD%E9%95%B7%E6%9C%9F%E7%9A%84%E3%81%AA%E8%A6%96%E7%82%B9\"><\/span><a><\/a>3-3. \u52b9\u679c\u6e2c\u5b9a\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u554f\u984c\u3068\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u30fb\u5206\u6790\u3068\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7e70\u308a\u8fd4\u3059\u4e2d\u9577\u671f\u7684\u306a\u904b\u7528\u306b\u3088\u3063\u3066\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u305f\u3081\u3001\u5c0e\u5165\u5f8c\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u524d\u306b\u904b\u7528\u8a08\u753b\u3092\u7acb\u6848\u3057\u3001\u52b9\u679c\u6e2c\u5b9a\u307e\u3067\u306e\u671f\u9593\u3092\u52a0\u5473\u3057\u305f\u4e0a\u3067\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-4_%E9%A1%A7%E5%AE%A2%E3%83%87%E3%83%BC%E3%82%BF%E7%AE%A1%E7%90%86%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%A8%E3%83%87%E3%83%BC%E3%82%BF%E3%82%AF%E3%83%AC%E3%83%B3%E3%82%B8%E3%83%B3%E3%82%B0%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><a><\/a>3-4. \u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u8ab2\u984c\u3068\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306b\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u304c\u91cd\u8907\u3057\u3066\u3044\u305f\u308a\u3001\u7c92\u5ea6\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u30c4\u30fc\u30eb\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u306a\u3044\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5bfe\u7b56\u3068\u3057\u3066\u3001\u30d5\u30a9\u30fc\u30e0\u9805\u76ee\u306e\u898b\u76f4\u3057\u3084\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u6574\u7406\u3001\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u7d71\u5408\u3068\u3044\u3063\u305f\u300c\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u300d\u304c\u6709\u52b9\u3067\u3059\u3002\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%9C%80%E9%81%A9%E3%81%AA%E3%83%84%E3%83%BC%E3%83%AB%E9%81%B8%E5%AE%9A%E3%81%A8IT%E6%8A%95%E8%B3%87%E3%81%AE%E6%88%A6%E7%95%A5\"><\/span><a><\/a>4. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306b\u304a\u3051\u308b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u9078\u5b9a\u3068IT\u6295\u8cc7\u306e\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3068\u76ee\u7684\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3057\u3001\u9069\u5207\u306aIT\u6295\u8cc7\u3092\u884c\u3046\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-1_MA%E3%83%84%E3%83%BC%E3%83%AB%E9%81%B8%E5%AE%9A%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%9A%E8%87%AA%E7%A4%BE%E3%81%AE%E8%AA%B2%E9%A1%8C%E3%81%A8%E6%88%90%E9%95%B7%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%82%8B\"><\/span><a><\/a>4-1. MA\u30c4\u30fc\u30eb\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\uff1a\u81ea\u793e\u306e\u8ab2\u984c\u3068\u6210\u9577\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u7a2e\u985e\u306b\u3088\u3063\u3066\u6a5f\u80fd\u3084\u5f37\u307f\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u300c\u81ea\u793e\u306e\u8ab2\u984c\u3084\u76ee\u7684\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u6700\u512a\u5148\u3067\u6bd4\u8f03\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u30ea\u30fc\u30c9\u6570\u304c\u5c11\u306a\u304f\u8cfc\u8cb7\u671f\u9593\u304c\u9577\u3044\u305f\u3081\u3001\u300c\u95a2\u4fc2\u69cb\u7bc9\u300d\u3092\u91cd\u8996\u3057\u305f\u30c4\u30fc\u30eb\u304c\u3001BtoC\u3067\u306f\u30ea\u30fc\u30c9\u6570\u304c\u591a\u304f\u8cfc\u8cb7\u671f\u9593\u304c\u77ed\u3044\u305f\u3081\u3001\u30ea\u30fc\u30c9\u7ba1\u7406\u3084\u7d30\u304b\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u3059\u308b\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u305f\u30c4\u30fc\u30eb\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306e\u6210\u9577\u30d5\u30a7\u30fc\u30ba\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u6210\u719f\u5ea6\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u6709\u7121\u306b\u3088\u3063\u3066\u3001\u9078\u3076\u3079\u304d\u30c4\u30fc\u30eb\u306e\u30bf\u30a4\u30d7\u3082\u5909\u308f\u308a\u307e\u3059\u3002\u30ea\u30bd\u30fc\u30b9\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u6a5f\u80fd\u3092\u7d5e\u3063\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u30c4\u30fc\u30eb\u304b\u3089\u59cb\u3081\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-2_%E6%97%A2%E5%AD%98%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%EF%BC%88SFACRM%EF%BC%89%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%81%A7%E7%9B%B8%E4%B9%97%E5%8A%B9%E6%9E%9C%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96\"><\/span><a><\/a>4-2. \u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\uff08SFA\/CRM\uff09\u3068\u306e\u9023\u643a\u3067\u76f8\u4e57\u52b9\u679c\u3092\u6700\u5927\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u3001\u3059\u3067\u306b\u793e\u5185\u3067\u4f7f\u7528\u3057\u3066\u3044\u308bSFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u3084CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3001\u76f8\u4e57\u52b9\u679c\u306b\u3088\u308a\u696d\u52d9\u52b9\u7387\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u3067\u7372\u5f97\u30fb\u80b2\u6210\u3057\u305f\u30ea\u30fc\u30c9\u60c5\u5831\u3092SFA\u3078\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u90e8\u9580\u306f\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3084\u884c\u52d5\u5c65\u6b74\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u5546\u8ac7\u306b\u81e8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001MA\u3067\u5f97\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u81ea\u52d5\u8ee2\u9001\u3055\u308c\u3001\u9867\u5ba2\u306e\u30b9\u30c6\u30fc\u30b8\u3092\u628a\u63e1\u3057\u3001\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3057\u307e\u3060SFA\/CRM\u3092\u5c0e\u5165\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u3053\u308c\u3089\u304c\u30bb\u30c3\u30c8\u306b\u306a\u3063\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u540c\u6642\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-3_%E5%85%85%E5%AE%9F%E3%81%97%E3%81%9F%E3%82%B5%E3%83%9D%E3%83%BC%E3%83%88%E4%BD%93%E5%88%B6%E3%81%A8%E5%A4%96%E9%83%A8%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%B4%BB%E7%94%A8\"><\/span><a><\/a>4-3. \u5145\u5b9f\u3057\u305f\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3068\u5916\u90e8\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u6a5f\u80fd\u304c\u8c4a\u5bcc\u3067\u64cd\u4f5c\u304c\u8907\u96d1\u306a\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u521d\u5fc3\u8005\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e0d\u6163\u308c\u306a\u4f01\u696d\u306b\u306f\u3001\u5c0e\u5165\u521d\u671f\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u624b\u539a\u3044\u30c4\u30fc\u30eb\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cbb\u7528\u9762\u3067\u7d99\u7d9a\u7684\u306a\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u304c\u96e3\u3057\u3044\u5834\u5408\u3067\u3082\u3001\u5c0e\u5165\u304b\u3089\u904b\u7528\u958b\u59cb\u307e\u3067\u306e\u77ed\u671f\u9593\u3060\u3051\u3067\u3082\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u308b\u3053\u3068\u3067\u3001\u5931\u6557\u306e\u30ea\u30b9\u30af\u3092\u56de\u907f\u3057\u3001\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-4_%E4%B8%BB%E3%81%AAMA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%A8%E7%89%B9%E5%BE%B4\"><\/span><a><\/a>4-4. \u4e3b\u306aMA\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u3068\u7279\u5fb4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306b\u306f\u3001\u521d\u3081\u3066\u306e\u5c0e\u5165\u4f01\u696d\u5411\u3051\u3001\u30b7\u30ca\u30ea\u30aa\u91cd\u8996\u578b\u3001\u591a\u6a5f\u80fd\uff06CRM\u5b8c\u5168\u9023\u643a\u578b\u306a\u3069\u3001\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u7279\u306b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30ea\u30fc\u30c9\u80b2\u6210\u306b\u529b\u3092\u5165\u308c\u305f\u3044\u4f01\u696d\u306b\u306f\u3001Zoho Campaigns\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u304c\u9078\u629e\u80a2\u3068\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>Zoho Campaigns\u306f\u3001\u30af\u30e9\u30a6\u30c9\u578b\u30d3\u30b8\u30cd\u30b9\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u4e16\u754c\u4e2d\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308bZoho\u304c\u63d0\u4f9b\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002MA\u30fbSFA\u30fbCRM\u7d71\u5408\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u652f\u63f4\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u4e2d\u3067\u3082<strong>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u8ef8\u3068\u3057\u305f\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u81ea\u52d5\u5316<\/strong>\u306b\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306b\u8907\u6570\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u305f\u3081\u3001\u65e2\u5b58\u306eZoho CRM\u306a\u3069\u3068\u306e<strong>\u9023\u643a\u8a2d\u5b9a\u304c\u7c21\u5358<\/strong>\u306a\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u884c\u52d5\u5c65\u6b74\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u540c\u671f\u3067\u304d\u308b\u305f\u3081\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u30dc\u30bf\u30f3\u4e00\u3064\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u81ea\u52d5\u914d\u4fe1\u3059\u308b\u30b7\u30ca\u30ea\u30aa\u3092\u5bb9\u6613\u306b\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1579\" height=\"886\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/06\/image-8.jpg\" alt=\"\" class=\"wp-image-9207\"\/><\/figure>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001MA\u306e\u4e3b\u8981\u76ee\u7684\u3067\u3042\u308b<strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u3092\u52b9\u7387\u7684\u306b\u5b9f\u73fe<\/strong>\u3057\u3001\u62c5\u5f53\u8005\u306e\u5de5\u6570\u524a\u6e1b\u3068\u6a5f\u4f1a\u640d\u5931\u306e\u9632\u6b62\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<p><br>\u307e\u305f\u3082\u3046\u4e00\u3064\u7279\u5fb4\u3068\u3057\u3066\u3001<strong>\u76f4\u611f\u7684\u306a\u30e1\u30fc\u30eb\u4f5c\u6210\u6a5f\u80fd<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u3001\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u64cd\u4f5c\u3067\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30d1\u30fc\u30c4\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u30e1\u30fc\u30eb\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u753b\u50cf\u3084\u30c6\u30ad\u30b9\u30c8\u306e\u914d\u7f6e\u3082\u81ea\u7531\u81ea\u5728\u3067\u3001\u8aad\u8005\u306e\u76ee\u3092\u5f15\u304f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u7387\u7684\u306b\u5236\u4f5c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1828\" height=\"921\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/06\/image-8-2.jpg\" alt=\"\" class=\"wp-image-9211\"\/><\/figure>\n\n\n\n<div class=\"wp-block-vk-blocks-spacer vk_spacer vk_spacer-type-margin-top\"><div class=\"vk_block-margin-md--margin-top\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1893\" height=\"934\" src=\"https:\/\/dx.funaisoken.co.jp\/wp-content\/uploads\/2025\/06\/image-8.png\" alt=\"\" class=\"wp-image-9232\"\/><\/figure>\n\n\n\n<p><br>\u8907\u96d1\u306a\u8a2d\u5b9a\u306b\u6642\u9593\u3092\u304b\u3051\u308b\u3053\u3068\u306a\u304f\u3001\u3059\u3050\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u81ea\u52d5\u5316\u3092\u59cb\u3081\u305f\u3044\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u7279\u306b\u6709\u52b9\u306a\u9078\u629e\u80a2\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E3%82%92%E6%88%90%E5%8A%9F%E3%81%95%E3%81%9B%E3%80%81%E4%BC%81%E6%A5%AD%E6%88%90%E9%95%B7%E3%82%92%E5%8A%A0%E9%80%9F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AB\"><\/span><a><\/a>5. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u3001\u4f01\u696d\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306f\u3001\u5358\u306a\u308b\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u3092\u898b\u76f4\u3057\u3001\u7d44\u7e54\u4f53\u5236\u3092\u6574\u3048\u308bDX\uff08\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u4e00\u74b0\u3068\u6349\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-1_MA%E3%83%84%E3%83%BC%E3%83%AB%E5%B0%8E%E5%85%A5%E6%88%90%E5%8A%9F%E3%81%B8%E3%81%AE%E3%82%B9%E3%83%86%E3%83%83%E3%83%97%E3%81%A8PDCA%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><a><\/a>5-1. MA\u30c4\u30fc\u30eb\u5c0e\u5165\u6210\u529f\u3078\u306e\u30b9\u30c6\u30c3\u30d7\u3068PDCA\u30b5\u30a4\u30af\u30eb\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u5b9f\u65bd\u3055\u308c\u307e\u3059<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u8ab2\u984c\u306e\u6d17\u3044\u51fa\u3057: \u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u5c0e\u5165\u76ee\u7684\u306e\u8a2d\u5b9a: \u300c\u4f55\u306e\u305f\u3081\u306b\u5c0e\u5165\u3059\u308b\u306e\u304b\u300d\u300c\u4f55\u3092\u5b9f\u73fe\u3057\u305f\u3044\u306e\u304b\u300d\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u4f53\u5236\u306e\u69cb\u7bc9: \u5404\u90e8\u9580\u3068\u9023\u643a\u3057\u3001\u904b\u7528\u4f53\u5236\u3068\u5f79\u5272\u5206\u62c5\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30b7\u30ca\u30ea\u30aa\u306e\u8a2d\u8a08: \u9867\u5ba2\u306e\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6e96\u5099: \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u6cbf\u3063\u305f\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b<\/li>\n\n\n\n<li>\u30c6\u30b9\u30c8\u914d\u4fe1: \u5c0e\u5165\u524d\u306b\u30c6\u30b9\u30c8\u904b\u7528\u3092\u884c\u3044\u3001\u554f\u984c\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n\n\n\n<li>\u904b\u7528\u30fb\u691c\u8a3c: 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